Effective date: 10/6/2020
- The information we collect
- How we use your information
- Cookies and similar technologies
- Online analytics and advertising
- How we share and disclose your information
- Retention of your information
- Consumer Rights and Choices
- Third-party links and features
- Children’s privacy
- California Notice of Collection
- Privacy Information for Nevada Residents
- International Data Transfers
- How we protect your information
- Employment applications
- Contact information
THE INFORMATION WE COLLECT
We obtain information about you through the means discussed below when you access and use the Services. Please note that we need certain types of information so that we can provide the Services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use our Services.
- Information you provide to us
Dear Dahlia collects a variety of information that you provide directly to us. For example, we collect information from you through:
- Processing your orders
- Requests or questions you submit to us via forms or email
- Your communications and dealings with us (including on the Services, on third-party social media sites and by mail or email)
- The Services that you use
- Your participation in Dear Dahlia sweepstakes, contests or research
- Any reviews that you submit about the Services and Dear Dahlia products
- Employment applications
- Account and product registration and administration of your account
- Uploads or posts to the Services
- Requests for customer support and technical assistance
Information about you. The specific types of information we collect will depend upon the Services you use, how you use them, and the information you choose to provide. The types of data we collect directly from you include:
- Name, address, telephone number, and email address
- Login credentials, if you create a Dear Dahlia account
- Billing information, such as delivery address, credit or debit card number, and expiry date
- Information about purchases or other transactions with us
- Information about your customer service and maintenance interactions with us
- Demographic information such as your age range and date and month of birth
- If you choose to participate in a Dear Dahlia research study related to our products and services, information provided in connection with such research
- User-generated content you post (e.g. product reviews, comments, and other posts to our Services)
Information about others. If you request that your Dear Dahlia purchase be delivered to someone other than yourself (such as a gift recipient), we use the information you provide about the other person to fulfil the delivery.
- Information we collect through automated means
When you use our Services, we collect certain information about your use of and interaction with the Services as described in this Section. We and our service providers (which are third-party companies that work on our behalf) may use a variety of technologies, including cookies and similar tools, to assist in collecting this information.
When you use the Services, we collect and analyze information such as your IP address, browser types, browser language, operating system, the state or country from which you accessed the Services, software and hardware attributes (including device IDs), referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our sites, the date and time you used the Services and upload or post content, error logs, and other similar information. We and our service providers may also automatically collect general location information (e.g. IP address, city/state and/or postal code associated with an IP address) from your computer or mobile device. This information allows us to enable access to content that varies based on a user’s general location.
- Information We Collect from Social Media and Other Platforms
- Information we collect from others
Dear Dahlia may receive additional information such as demographic and statistical information from third parties, such as business partners, marketers, researchers, analysts and other parties that we may attribute to you based on your assignment to certain statistical groups. We use this information to supplement the information that we collect directly from you in order to derive your possible interests and to provide more relevant experiences for you and improve Dear Dahlia’s products, analytics, and advertising.
HOW WE USE YOUR INFORMATION
We, or our service providers, use your information for various business and operational purposes depending on the types of information we have collected from and about you and the specific Dear Dahlia Services you use, in order to:
- Complete a purchase or provide the Services you have requested, including invoicing and accounting
- Respond to your requests for information and provide you with more effective and efficient customer service
- Provide you with updates and information about products you have purchased from us
- Review and process employment applications, as discussed further below in the “Employment applications” section
- Contact you by email or postal mail regarding Dear Dahlia and third-party products, services, surveys, research studies, promotions, special events and other subjects that we think may be of interest to you
- Customize the advertising and content on the Services
- Help us better understand your interests and needs, and improve the Services
- Engage in analysis, research and reports regarding use of our Services
- Synthesize and derive insights from your use of different Services
- Provide, manage, and improve the Services and their performance, and test and create new products and services
- Secure our website and products
- Comply with any procedures, laws and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others
- Establish, exercise or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others
Aggregate/anonymous data. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.
COOKIES AND SIMILAR TECHNOLOGIES
To collect the information in the “Information we automatically collect” section above, we and our service providers use Internet server logs, cookies, tags, SDKs, tracking pixels and other similar tracking technologies. We use these technologies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.
- A cookie is a small text file that is placed on your computer or mobile device when you visit a site, which enables us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages of the Services that you have visited; (iv) enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions.
- Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or emails that are designed to: (1) collect usage information like ad impressions or clicks and email open rates; (2) measure popularity of the Services and associated advertising; and (3) access user cookies.
As we adopt additional technologies, we may also gather information through other methods.
ONLINE ANALYTICS AND ADVERTISING
We may use third-party web analytics services (e.g., Google Analytics) on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on.
If you receive emails from us, we may use certain analytics tools, such as clear GIFs, to capture data such as when you open our messages or click on any links or banners contained in our emails. This data allows us to gauge the effectiveness of our communications and marketing campaigns.
- Online advertising
The Services may integrate third-party advertising technologies that allow for the delivery of relevant content on the Services, as well as relevant content and advertising on other websites you visit and other applications you use. The ads may be based on various factors, such as the content of the page you are visiting, your searches, and demographic data. These ads may be based on your current activity or your activity over time and across other websites and online services, and may be tailored to your interests.
Third parties, whose products or services are accessible or advertised via the Services, may also place cookies or other tracking technologies on your computer, mobile phone or other device to collect information about you as discussed above. We also allow other third parties (e.g. ad networks and ad servers such as Google) to serve tailored ads to you on other sites and to access their own cookies or other tracking technologies on your computer, mobile phone or other device you use to access the Services. We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.
To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
Please note that if you exercise the opt-out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.
Do Not Track Notice. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third party purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.
HOW WE SHARE AND DISCLOSE YOUR INFORMATION
Dear Dahlia will share your information in the following ways:
- Affiliates and subsidiaries. We may share information we collect within the Dear Dahlia family of companies to deliver products and services to you, ensure a consistent level of service across our products and Services, and enhance our products, services, and your customer experience.
- Service providers. We provide access to or share your information with selected third parties who perform services on our behalf. They have access to perform these services but are prohibited from using your information for other purposes. They provide a variety of services to us, including billing, marketing, advertising, analytics, research, customer service, delivery and fulfilment, data storage, security, fraud prevention, payment processing and legal services.
- Business transfers. As we continue to develop our business, we may buy, merge with or partner with other companies. In such transactions (including in contemplation of such transactions), user information may be among the transferred assets. If a portion or all of Dear Dahlia’s assets are sold or transferred to a third party, customer information (including your email address) is likely to be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, Dear Dahlia will comply with such restrictions.
- Your Consent. If you have consented to our sharing of your information, we will also share your information consistent with your consent.
From time to time, Dear Dahlia may share Aggregate/De-Identified Information about use of the Services, such as by publishing a report on usage trends. The sharing of such data is unrestricted.
RETENTION OF YOUR INFORMATION
We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.
CONSUMER RIGHTS AND CHOICES
- Information rights
Depending on your location of residence, you might have certain rights with respect to your information, such as rights to access or delete such information. Please note that these rights vary depending upon your location, and that we may request you provide us with information necessary to confirm your identity before responding to your request as required or permitted by applicable law. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you or to comply with a legal obligation. In some circumstances if you still ask us to delete your information, you may no longer be able to access or use our Services. If you are a California resident, please see the “Privacy Information for California Residents” section below for more information. Otherwise, to exercise any of your rights please contact us using the contact information provided below.
- Marketing communications and sharing
THIRD-PARTY LINKS AND FEATURES
We do not knowingly collect personal information (as defined by the U.S. Children’s Online Privacy Protection Act or “COPPA”) from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.
PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
If you are a California resident, California law requires us to provide you with some additional information regarding your rights with respect to your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)), as detailed in this Section.
- California Notice at Collection
The categories of personal information that we collect from and about you include:
- Contact and account information (e.g., name, address, telephone number, email address, log-in information)
- Customer service information (e.g., information collected in customer service interactions with us)
- Demographic and statistical information (e.g., your age range)
- Financial and transactional information (billing information, financial account information, and purchase history)
- User-generated content (e.g. product reviews, comments, and other posts to our Services)
- Research or sweepstakes information (e.g., if you participate in research or a sweepstakes, we will collect information in connection with these activities)
- Device and usage information (e.g., IP address, device identifiers, information about use of the Services, approximate location based on IP address)
- Information about others (e.g., gift recipients)
The purposes for which we use this information include:
- Providing the Services (e.g., completing your purchases, responding to your requests and for customer service)
- Communicating with you (e.g., sending you product updates and marketing communications)
- Customizing the Services (e.g., provide tailored content and advertising, understand user interests, analyze use, improve the Services)
- Security and legal purposes (e.g., secure our Services, comply with legal obligations, exercise or defend our legal rights)
- Recruiting (e.g., processing employment applications)
B. California Data Access and Deletion Rights
If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:
- Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we share/disclose personal information.
- Provide access to and/or a copy of certain personal information we hold about you.
- Delete certain personal information we have about you.
- Provide you with information about the financial incentives that we offer to you, if any.
The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your access, deletion, or sale opt out rights. Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you.
We will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.
If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us using the contact information provided below.
C. California “Shine the Light” Disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.
PRIVACY INFORMATION FOR NEVADA RESIDENTS
Under Nevada law, Nevada residents who have purchased goods or services from us may opt out of the future “sale,” if any, of “covered information” (as such terms are defined under Nevada law). “Covered information” includes, among other things, first and last name, address, email address, and phone number. If you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any future sales under Nevada law by contacting us via email at firstname.lastname@example.org. Please note we may take reasonable steps to verify your identity and the authenticity of the request.
INTERNATIONAL DATA TRANSFERS
Please note that in providing services to you, Dear Dahlia may subcontract the processing of your data to, or otherwise share your data with, other members within the Dear Dahlia group, trusted service providers and trusted business partners in countries other than your country of residence, in accordance with applicable law. Such third parties may be engaged in, among other things, the provision of Services to you, the processing of transactions and/or the provision of support services. By providing us with your information, you acknowledge any such transfer, storage or use.
HOW WE PROTECT YOUR INFORMATION
Dear Dahlia takes technical and organizational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through or on our Services, or via the Internet, and that any such transmission is at your own risk.
Where we have given you (or where you have chosen) a password which enables you to access a Dear Dahlia account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
The Services may contain careers sections that link to websites where you can apply for employment at Dear Dahlia. As part of the recruitment process, Dear Dahlia collects a variety of information, including your contact information and your job qualifications. Dear Dahlia will use and share the information you provide through the recruitment process only for employment purposes, such as evaluating you for a job opportunity or communicating with you about your interests, and where sharing is required by law. If you have any questions about the handling of your employment application data, please contact us through one of the methods described in the “Contact Information” section below.
DEAR DAHLIA / BARAM International Co.,LTD
Attn: Legal Team
12F, Horim Art Center
Gangnam-gu, Seoul, Korea
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